Book publishing: the evergreen industry!

The book publishing industry has come of age. There’s still a lot to be tapped and publishing industry is leaving no store unturned to utliise the growing opportunities.

The book publishing industry is changing. It is becoming more technology-oriented. From the way books are being designed, to printed to published and then marketed and even read— the change has been enormous.

New writers, new topics…

New subjects and new authors are seeing the light of the day. In the last couple of years, so many new authors have joined the bandwagon, some even gave the bestselling books. Innovation is the name of the game — be it in new topics, new style of writing, newer formats or innovative packaging.

Quality is prime…

In this digital age, where fake or bogus news are making rounds, quality has become of prime importance for publishing industry. Publishers do not compromise on quality, be it content or production. They try to offer the best and are ready to invest money and time into it. For price-sensitive market like India, they come up with solutions like paperbacks vs hardbounds, lesser grammage of paper, smaller size of books, etc to be competitive in the market.

Gen Z joining the family business…

As we all know, Indian publishing houses are family-owned businesses. But, these people are now attracting Gen Z, who join the family business by choice and not compulsion as the industry has become more technology-oriented and there is still a lot which lies untapped.

Digital value-adds…

Digital learning has taken the publishing industry by storm. Digital is the buzzword, which publishers cannot refute. CDs are passe. Today, publishers, especially K-12 and higher education publishers, are investing in digital technologies like never before.

Digital is now a strategic part of publishing companies, though print publishing remains their core business. Print is and will always play an important role in education publishing but digital add-ons will increase by the day. These complement the printed book and enhance its utility and add value to it. Today, reader is looking at a complete package — a printed book with digital enhancements for further reading and experience.

On a concluding note…

The book publishing industry is becoming more tech-savvy and expanding its horizons like never before. It is a sunrise and evergreen industry.